Prometheus

We are in the midst of an explosion lasting million of years. Meanwhile, through the Technique, we have invented worlds, made up of houses, social organisations and artificial happiness created from our own reasoning. The Technique is not a tool at our disposal, but the reality that surrounds us: the Technique is not a means to an end, it does not reveal the truth: the Technique WORKS. Like fragments of the expanding universe, "we are running towards ourselves: therefore we are the beings who can never reach themselves".


Art direction: LAU, StudioAira   Photographer: Dominga Colonna   Photography assistant: Giulia Furlani   Editing: Marco Egizi   Graphic and post production: StudioAira   Model: Giulia Rotondi   Mua: Alexandra Won Eva